A person in a beige coat stands among tall trees, touching one gently. They are surrounded by a grove of trees.A person in a beige coat stands among tall trees, touching one gently. They are surrounded by a grove of trees.

The Grove: Foundations of Design Changemaking

Uncover how oppression operates in design—and build the critical lens needed to design for social and environmental change.

Immersive storytelling and guided reflections
Deep deep into change frameworks
Inspiring real-world cases
Thoughtful community dialogues

$175

$145*

*Secure a special pre-order price today before April 2025 launch! Equity-based pricing available.

Pre-order
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Care deeply about making change?

You may already be designing for social and environmental change—or, at least vying to do so. But we often rush to fix things at the surface. When we don't examine nor challenge the roots of oppression in our work, our solutions risk creating more harm.

Designing for marginalized communities and our planet requires more than good intentions. We must hone critical awareness of oppressive systems and intervene with intention. The Grove gives you the critical grounding for designing for systemic change.

What you'll learn

The Grove allows you to move beyond performative work. With a deep dive into the Foundations of Design Changemaking, our unique frameworks, it will help you:

Examine the role and influence of power structures in your design practice, your workplace, and beyond
Unlearn harmful design norms inherited from capitalism, white supremacy, and other oppressive systems
Gain awareness of how to anchor your design practice in your values, no matter where you do this work
Uncover frameworks that help you make change in your designs and larger systems, even in the face of resistance

Who is The Grove for?

At Design Changemakers, we believe that everyone designs. You don't have to be a "professional" designer to take part—if you are already bringing creative ideas to life with intention, you are a designer.

Whether you're a beginner or an established practitioner, The Grove will prepare you to design solutions that benefit as many people as possible, fuel innovation, and drive us toward liberatory futures

It's not, however, for everyone. Check the criteria below to decide if it's the right fit for you.

This Grove is for you if...
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You're committed to design with in ways that benefit marginalized people and the planet
You're willing to "unlearn" and accept your complicity in perpetuating oppression, even if it's uncomfortable
You don't know how to start designing for change and seek concrete guidance and frameworks
You're an experienced practitioner and facing structural, cultural, and organizational challenges around this work
The Grove is not for you if...
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Your primary motivation for doing change work is financial returns or business gains, rather than creating social impact
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You're looking for "do's and don'ts" on how to design for inclusion, accessibility, sustainability, or similar approaches
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You're looking for guidance on immediate practical application (our Bursts micro-course is a better fit)
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You expect a "design 101" training to build foundational skills and practices in different professional design disciplines
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What's inside The Grove

This is an immersive space for contemplation and unlearning.

Think of it as a quiet grove of trees that you enter with intention, leaving behind the urge for quick solutions and checklists. The Grove shows you possibilities, not the "right" way to make change.

In it, you'll find years' worth of wisdom, delivered to you through:

Immersive storytelling
Creative use of visual and written storytelling to make things stick
20+ real-world cases
Inspiration for what's possible and guidance on what not to do
Guided reflections
Activities to help mind and body detach from oppressive norms
Community dialogues
Virtual discussions and quarterly live dialogues to unpack topics

Your (un)learning journey

We'll move slowly through cycles of learning and unlearning. You'll go from examining the systems around you to imagining how to redesign them—with accountability, integrity, and conviction guiding you forward.

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Your design changemaking guide

Hi, I’m Sandra Camacho (She/Her), a.k.a. Sandra By Design. I'm thrilled to be your changemaking guide!

This learning experience is filled with learnings from my 15-year career across Google and my independent practice, having helped thousands worldwide design for change.

It also bring a lens of lived expertise in navigating systemic barriers through design as a mestiza woman of color, long covid sufferer, and solopreneur/activist with unpredictable income across North America and Europe.

Trusted by:
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Testimonials

What learners say

These quotes reflect an earlier edition of this learning immersion.

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"I feel far more educated and empowered about the many forms oppressive practices take and how to chip away at those obstacles to create a more inclusive, equitable world through both my creative work and in my personal life."
— Andrew, United States
Designer & Illustrator at Gravity Switch
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"It was quite an interesting experience and quite eye-opening in certain ways. I have been researching about the topic for the last 2 years...and [it] was pretty hard to find real-life examples. Through the [program], I was able to see them more in practice."
— Sebastián, Switzerland
UX/UI & Service Designer at UFirst Group
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"This program is the first of its kind, and it's really well done. Even for someone like me who's been...in the field for over two decades, I got a lot out of it...I like frameworks that strike the balance of being practical yet flexible enough to help me problem-solve my own way through obstacles."
— Liya, United States
Deep Self Designer & Coach; Former Managing Partner of Totally Human & Studio Head of Idean
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"This program...is foundational to the work of designing for social change. It not only helped me understand language and concepts but also...with understanding myself better — so that I felt confident leaning into the work...I would highly recommend everyone take it!"
— Vanessa, United States
UX Researcher, JPMorgan Chase & Co.

Pay what you can afford.

We use a sliding scale model with three pricing tiers based on your ability to pay. Those with the highest privilege and resources help us fund equitable access to The Grove for those facing financial hardship.

Use our equity questions to guide your choice of pricing tier.

Note: Early bird pricing is available for pre-orders received by April 20, 2025.

Sprout

A "low cost" tier for those facing financial hardship. Limited slots available—you'll be asked to provide additional info.

    $76 USD (pre-order price)
    $95 USD (regular price)
    Request

    Bloom

    A "full cost" tier for those with disposable income, professional development funds, or institutional support.

      $140 USD (pre-order price)
      $175 USD (regular price)
      Pre-order

      Nurture

      An "over full cost" tier for those with financial freedom who are able to contribute more to support others.

      $216 USD (pre-order price)
      $270 USD (regular price)
      Pre-order

      License The Grove for your team

      The Grove can be tailored to your team’s needs—including industry, challenges, and compliance—while staying rooted in a liberatory approach. You can license it as a private, fully customized learning experience.

      Includes:
      Licensing of the online immersion experience, plus access to bonus tools and optional coaching
      Guided dialogues and reflections delivered remotely by an experienced facilitator (Sandra Camacho)
      Personalization of content, language, frameworks, and delivery to align with your team’s context, goals, and requirements
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      Deepen your skills and knowledge.